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How does ott platform work
How does ott platform work. Oct 3, 2023 · How does OTT Platform Work? An OTT platform is not like an older traditional cable TV. g. These platforms secure rights to broadcast live sports events and provide users with the ability to stream games, matches, tournaments, and other sporting events in real time. A few examples of popular VOD (OTT) streaming platforms include: Netflix; Disney+; Hulu; Amazon Prime; These OTT platforms are primarily VOD platforms. OVPs host online video content. Read more: What is the difference between CTV, OTT and Linear TV? How does OTT advertising work? The most popular type of OTT service is video OTT, with OTT platforms like Netflix, Hulu or Disney+ or HotStar that offer a variety of programming options. Also, it is a convenient replacement for the TV Cable. May 16, 2024 · OTT is another term for delivery of film and TV content where the user does not need to subscribe to the cable or satellite pay-TV platform in order to access the content. Two decades ago, when television providers first introduced OTT, it was a box placed on the top of your TV and enabled you to hook up satellite or cable TV. Jul 3, 2023 · Limited device compatibility: Some OTT apps only work on certain platforms or devices, while others have compatibility issues across different systems. The biggest advantage of using is that user can control what exactly they need to watch, the duration plus pausing & resuming favorite shows. This way, users can access the content they want straight from the creator, without having to go through an intermediary. OTT TV and CTV are, by definition, the same. Audio Aug 23, 2016 · Netflix: the most recognizable OTT content provider. OTT, short for Over The Top, is the modern way of delivering content to consumers over the internet, bypassing traditional broadcast, cable, and satellite to home delivery. Hulu. This delivery is typically accomplished through websites or apps which can be accessed on various devices such as smartphones, tablets, computers, or smart TVs. There are over 40 OTT Platforms Work and Make Money worldwide, with a total revenue of $202. Finally, ads are displayed on OTT platforms, where, depending on the platform, the OTT devices of your viewers are reached using VAST or VPAID tags. OTT platforms can allow users to set up their own websites where they can showcase their videos, or connect with customers. Dec 23, 2021 · What are the best ways to stream movies with family this holiday? Teleparty, Scener, Metastream, Watch2Gether, TwoSeven, Squad can connect Netflix, Hulu, HBO, Vine compilations, or Disney Plus Aug 27, 2020 · OTT which stands for “Over the Top” is a platform that delivers movies and tv series/shows over the internet, unlike traditional cable TV. Reliability issues: OTT services can suffer from video buffering, audio sync problems, playback errors, and other technical difficulties due to their dependency on users’ Internet connections Oct 19, 2021 · Some of the popular OTT platforms around the globe are-Netflix. 3. Mar 13, 2024 · How Does the OTT Platform Work: A Complete Guide OTT platforms stream movies and shows to devices via the internet, offering subscriptions, rentals, or ads. Advertisers can purchase ads to be shown during commercial breaks, or before/after video content is played on OTT platforms. Jan 10, 2024 · YouTube vs. Many of these platforms allow advertisers to promote their products and services to people who use the platform. Private marketplace (PMP) But how does OTT TV work, exactly, and what benefits does it offer viewers? Here’s a brief introduction to “How does OTT TV work?” that provides some answers to these questions. OTT is built on scalable and adaptable web-centric platforms that can only be achieved using software-based systems. OTT platforms also offer various benefits for creators, platform owners, and advertisers. How Does an OTT Box Work? OTT boxes work by connecting to your TV and the internet. Besides, there are options of advanced features such as on-premise and on-cloud management of the platform. Nov 16, 2021 · OTT technology has a big impact on the evolution of the media industry. You don’t need a subscription to a TV service provider—but depending on the OTT platform, you may need a subscription to the OTT platform. Work in short sprints, allowing you to respond swiftly to changes in requirements and user feedback and ensuring a dynamic and responsive development process. Mar 7, 2024 · Step 3: Finding an OTT Platform. OTT platforms collect a wealth of information about consumer habits and use that to segment specific audiences. We'll go over what OTT is, why it's relevant, and how it can transform your Nov 2, 2022 · How Does OTT Streaming Work? OTT streaming is very straightforward. Ever wondered, how these videos reach you and what is the technolo OTT, which is sometimes also called streaming TV, represents any content that is delivered directly to viewers via a streaming video service over the Internet, bypassing the traditional cable set box, and typically viewed on a TV. Over-the-top (OTT) content providers like Hulu and Netflix differ from broadcast and IPTV in that the content comes from a third-party provider over the general, public Internet. YouTube may seem like an OTT platform, but it’s not. Sep 23, 2021 · Well, there is always this curiosity in people regarding OTT platforms, that how does the OTT platform works and earns money out of it. Vimeo OTT is Vimeo's over-the-top platform that lets you launch a subscription service with all the tools and tech you need to grow a sustainable business. Creating an OTT platform can be as straightforward as working with an in-accomplice make-your-own OTT platform. This engagement can result in a more attentive audience for ads, leading to higher impact and recall. OTT platforms are usually cheaper than traditional pay-TV providers, and they offer more flexibility in terms of how and when you can watch your favorite shows. Jun 1, 2024 · Benefits of an OTT Platform – For Creators and Platform Owners. How does OTT TV work? OTT TV enables viewers to access video content over the Internet, rather than through a cable TV or satellite TV subscription. Aug 4, 2024 · To Sum Up: What is OTT Technology? The ongoing digital revolution have been a catalyst towards the increased consumption of content via OTT, as we all know. OTT services are run by the Internet and this service can be watchable in any country through our smartphones, and Laptops. What is an OTT Platform? An OTT (Over-the-Top) platform is a service that delivers video content over the internet, allowing users to stream movies, TV shows, and other entertainment directly to their devices without needing a traditional cable or satellite TV subscription. There's work to do without an accomplice, yet it's not as serious as making a transmission organization. 4. As a result, there’s the need to ensure that the ads are well-formatted and programmed to work cross-platform. Whether you're a seasoned OTT enthusiast or just dipping your toes into the streaming waters; Netflix India and Amazon Prime Video emerge as frontrunners, JioCinema, Alt Balaji and others contribute to the vibrant landscape, ensuring that India's top OTT May 5, 2020 · How does Vimeo OTT work? Vimeo OTT is a white-label platform, which means your brand is front-and-center (and Vimeo’s isn’t). No system is perfect, and on-premise models are no exception. In one end, content creators or providers host their media on servers and use specialized streaming protocols. May 15, 2024 · The platform will match the audience to the specific TV’s subscriber lists on various OTT platforms. Oct 13, 2021 · In simple terms, OTT Television leverages a video delivery method where anyone using an internet-connected device (smart TV, laptop, tablet, smartphone, or game console) can access videos over the public internet. Jan 10, 2024 · OTT TV vs. Nov 16, 2021 · In the last few years, more people are choosing to stream videos through OTT platforms – with OTT market share expecting to top $1 trillion dollars decade. Platforms Begin Encoding: OTT platforms encode the uploaded content to balance performance and quality. Apr 19, 2020 · OTT is often confused with connected TVs and there is an impression that OTT is about TVs only. User-Initiated Content Delivery; Unlike traditional broadcasting, OTT operates on a user-initiated model. Aug 17, 2022 · OTT refers to watching videos on platforms like Netflix, Amazon Prime, Hotstar, Voot, etc. Like all OTT platforms, once the audience comes, so do the opportunities to capitalize. Once you upload your videos as “Products,” you can set a rental price, a purchase price, or both. Apple TV+. ) Develop our platform : Focus on user experience (UX/UI) design, including easy navigation, search functionality, and personalization options. ,2018) (Cohen and Blaszczynski, 2015). While accessing video content via OTT is very straightforward for viewers, the integration of the solution components is fairly more complex than traditional broadcasting. The next step is to decide how you want to buy OTT ads and select an appropriate advertising platform. OTT proposes media directly to the end-user, simply by repositioning IP packets to ISP, and uses a technology known as Content Delivery Network (CDN). , Roku streaming stick), giving them easy access to OTT platforms. Game consoles, like PlayStation, also often support OTT apps. They require special tech for streaming Jan 20, 2023 · How do OTT platforms work? If a user wants to stream content using an OTT platform, all that’s needed is a high-speed internet connection and a device that supports apps and browsers. Reporting for analysis: After a specific time from the campaign’s launch, the OTT operator sends back ad-exposure results, and the platform gives you a report on the performance of your ads. You can access OTT platforms in many ways, including via your computer, phone, tablet, smart TV, or gaming console. Jan 5, 2024 · 6. The ads are pushed, downloaded, and buffered by the OTT devices. Once connected, you can access content from streaming services like Netflix, Hulu, Amazon Prime, and more. You can customize the entire channel to match your branding and content. Jul 30, 2024 · With OTT advertising, you don’t just choose the platforms and programs you want to advertise on but the exact audience you want to advertise to. CTV Advertising: What’s The Difference? Jun 18, 2021 · Under the hood, recommendation engines for OTT platforms work as adaptive content delivery and analytics system that drives engagement. OTT streaming delivers content to smart TVs, laptops, computers, tablets, and gaming consoles. Sep 8, 2023 · Over-the-top (OTT) platforms have gained immense popularity in the past few years, especially after the COVID-19 pandemic. Dec 20, 2022 · OTT advertising is promotional content streamed via the above mentioned OTT channels. OTT Platforms. The OTT platform responds to specific requests from customers, delivering content only when requested. Apr 15, 2024 · Yes, you can stream directly to the cloud using OTT cloud based video streaming platforms like Dacast so that you do not have to use your own storage. Smartphones and tablets can be used to download an OTT app for streaming content on the go. Sep 18, 2023 · Choose an OTT Platform: OTT platforms are where your ads show up, like Hulu or Roku. 5. Jul 31, 2024 · The abbreviation OTT stands for Over-the-Top. For instance, OTT content can be delivered on: Mobile devices. Arguably the most popular OTT platform in the video industry, YouTube makes merchandising video libraries easy for content creators — and makes consuming video easy for audiences. Aug 10, 2022 · An OTT platform is the technology modern companies and creators use to distribute content to different services, accept payments from customers around the world, and set up recurring subscriptions. An OTT platform is a content delivery platform that enables broadcasters and content providers to reach their audience directly, without the need for a tradi Aug 16, 2024 · Choose an OTT platform: Choose a reliable OTT platform provider or build a custom solution. As a result, over-the-top platforms are slowly changing the way modern advertising works. This is because CTV is often provided by the TV manufacturer and only includes a few apps and services. Cord cutting is slowly picking up steam in India as it did in the US market. The content is streamed through a dedicated app or website, and the user can access it on various devices like smartphones, tablets, laptops, or smart TVs. Furthermore, they manage the back-end processes to deliver content to the devices of users. Broadly, there are three ways in which OTT can be monetized: Selecting OTT Platforms: OTT platforms are the places where your ads will be displayed, such as Hulu and Roku. Here are the steps involved with an OTT platform: The OTT platform uploads a new piece of content through its platform CMS; then, the video will be encoded. This means you need a stable Internet connection to watch television through an OTT app. Aug 11, 2023 · How Does Hulu Work? You can use Hulu from various screens, and five other people can access your account with their own profile. We stream videos on OTT platforms all day long. Embrace an agile development methodology. Programmatic Advertising Platforms: Tools for automated, data-driven advertising across many OTT platforms are offered by programmatic advertising platforms such as MediaMath, The Trade Desk, and Beeswax. This content may include shows and movies for which the OTT acquired licensed rights from the content owner. Jan 27, 2023 · Launched at SXSW in 2018 and powered to go OTT by Endavo, the platform is already boasting some incredible numbers. In this video, I'll cover all things Over-The-Top (OTT) streaming and how you can start your own streaming service. Unlike never before in the past, their content is now accessible to viewers from Nov 14, 2023 · How does the technology behind OTT platforms work? Watching videos via OTT is more convenient for viewers, but behind the scenes, there’s a notable shift in how content is delivered compared to traditional broadcasting. Jan 16, 2023 · Such OTT platforms help disseminate the content on a vast range of platforms such as computers, Apple TV, Android TV, tablets, mobile and Smart TV. Is Netflix an OTT Aug 1, 2024 · An OTT TV box is a device that connects to your television and allows you to stream content from the internet. How does OTT work? OTT platforms send content over a high-speed internet connection, as opposed to using traditional distributors like cable or IPTV. HBO Max. OTT can be stream anywhere on to your digital devices as long as you are connected to go online. Aug 6, 2024 · How Does OTT Work? OTT (Over-The-Top) works by delivering video and audio content over high-speed internet connections. The big question is—which OTT platform is the right fit for your streaming business? Hello everyone, welcome back to my channel. Jun 4, 2024 · An OTT provider is the framework of the house that allows streaming services to work. They then transcode the file into various formats for playback across devices and bandwidths. Mar 6, 2024 · Before diving into the rich world of OTT platforms, let’s clear the air with a simple definition to address the immediate question: What is OTT? OTT (Over-The-Top) technology refers to streaming May 27, 2021 · Recommendation Engines are important for OTT platforms as they are a tool to help users navigate through a movie catalog efficiently. The result is that the ads often reach a smaller audience. Many OTT platforms offer live sports streaming as part of their content offerings. iTunes. Some of the most well-known methods are: Direct sales. Using an advertising platform like MNTN Performance TV will allow you to display your ads across a variety of similar ad-supported streaming services. Once you are connected to the Internet, you can subscribe to an OTT service and access the video content offered on it through that service, mostly as video on-demand content. Aug 13, 2024 · How does this work in tandem with my other marketing efforts? What tools do I need in order to make this happen? 2. Then this blog will help you out understand everything related to OTT platforms. Connected TV. Sep 7, 2023 · The Technology Behind OTT. Dec 5, 2023 · How Does Cloud Computing Help The OTT Platforms & Online Media Streaming? OTT services involve formatting several video files for delivery to any device with an internet connection. OTT ads, also known as streaming TV ads, are the advertisements delivered to viewers within this video content. Define UX/UI capabilities . And the List goes on! How Does OTT Work? In OTT platforms, content is sent over a high-speed internet connection, instead of sharing content through traditional distributors such as cable, IPTV and Blaszczynski (2015) who discovered teenage exposure to OTT platforms' advertising was linked to low self-esteem and unfavorable body image. , rather than a TV channel. Launching an OTT business is much easier if you have access to a robust, feature-rich OTT platform. Jan 18, 2023 · How OTT Platforms Works? OTT platforms are a type of streaming service that allows users to access a wide variety of content, such as movies, TV shows, live sports, and music, over the internet without the need for a cable or satellite subscription. You focus on the content, and the platform helps you do everything else. Jan 4, 2024 · Viewers on OTT platforms are often highly engaged, as they actively choose the content they want to watch. Disney Plus. Ensure it supports features like streaming, user management, and analytics. OTT broadcasting or streaming involves complex workflows and requires robust infrastructure. How Does OTT Streaming Work? OTT bypasses cable and broadcasting platforms that traditionally act as a controller for video broadcasting by using the internet. Jan 22, 2024 · Discovering the best OTT platforms in India unveils a rich world of content, offering a plethora of shows and movies right at our fingertips. Each profile is separate from the others, but they don't cost any extra. Nov 16, 2022 · OTT platforms such as Disney+ Hotstar, Amazon Prime Video and Netflix have quickly grown in popularity in India. Mar 26, 2023 · How Does OTT Advertising Work? OTT platforms like Amazon Prime, Hulu, and Netflix host content on their servers. 1. 5 billion in 2022. OTT content is delivered over the internet, eliminating middlemen such as satellite, cable MSOs, or telcos. This ebook explains what that means and how OTT works. Spotify. And now we can surely conclude that OTT is the future of delivering online media content. Store content on servers using CDNs for distribution. The device uses an internet connection to stream the content to your TV. They then distribute that content through their app or website, where users can watch it whenever they want. Think about the last time you got straight-up annoyed using a poorly designed streaming app. For instance, combining OTT advertising with social media campaigns or search engine marketing can amplify the reach and effectiveness of the overall strategy. If you're wondering what OTT platforms are, or how they work, then watch this video to learn all about it! This is an important topic, so make sure you don't Jul 21, 2021 · OTT or over-the-top platforms are the platforms where the content is streaming via popular video streaming platforms like Netflix, Hulu, Amazon Prime Video, etc. Aug 9, 2024 · What is OTT TV? OTT platform term is used for over-the-top television which is related with watching movies, web series or any TV-oriented video content put over online. According to a research So, how does OTT advertising work, exactly? Video streaming services enable users to watch videos, movies, TV shows, and more for free or by paying a subscription fee. While YouTube attempted to be an OTT video platform numerous times, it didn’t flourish as other OTT video platforms did. These platforms have tools for encoding and transmitting live video feeds to cloud servers, where they can be processed, stored, and distributed to viewers in real-time. The effect of OTT platform use on young people's academic results has also been studied in research. Wider Audience Reach: Creators get an opportunity to reach a global audience through OTT platforms. You can work with advertising professionals to configure where you want your ads to show across various streaming services . OTT platforms deliver video content directly to consumers via the internet. OTT just sends content over a high-speed Internet connection despite sharing content via traditional means, like cable TV operators. Thanks to the growth of OTT, many OTT platforms are more accessible than ever. There are no requirements for a cable tv company subscription; however, the OTT platforms require a membership. Plus, monetization options empower creators to earn recurring revenue from their livestreams and recorded videos. For example: consumers pay cable TV companies, and they deliver cable TV via Aug 4, 2024 · However, OTT platforms adapt to network performance, dynamically adjusting the video quality to prevent prolonged buffering interruptions. May 21, 2024 · Some of the most innovative OTT platform technology is available via Dacast, Vimeo OTT, and Brightcove. However, due to its underlying mechanisms (which will be discussed later in this piece), the ads are better targeted and stand a better chance of conversion than many other May 4, 2024 · 6. Jan 12, 2024 · YouTube. But what exactly is meant by an OTT platform? What is its full form? How does an OTT platform work? And which are the best OTT platforms in India? How Does OTT Service Work? Anytime a user wants to watch a piece of content on your OTT service, each video has an entire process to go through before it can be played on the user’s device. With the help of Machine Learning, platforms can build a persona for every user based on their interaction with the service, their choice of movies, and extensive movie metadata. According to studies, the revenue of OTT platforms is expected to rise by more than double by 2027. Read More: OTT VS. Amazon Prime. Feb 22, 2023 · How do OTT platforms work? OTT platforms work by delivering video content over the internet directly to the user’s device. The OG. On the other hand, OTT or IPTV players such as the IPTV Jul 11, 2024 · With Video on Demand OTT platforms, the only requirement to access videos is an internet-compatible device that works with that service’s website or app. A paid user of OTT service can see any of the content on demand according to our subscription plan on their device. Peacock. Streaming services have grown to become a big part of our How does OTT Work? There are several methods to access OTT services, including via a desktop, smartphone, tablet, smart TV, or game console. Oct 20, 2022 · How Do OTT Platforms Work? To understand the principle and functioning of the OTT platforms we must understand their type. Apr 25, 2024 · How OTT Platform and OTT Player App Works For you to access, stream, and play content on your device, the OTT platform and OTT player have to play the following roles: Content delivery. OTT platforms offer various ad formats, including pre-roll, mid-roll, and interactive ads. Encode content for different devices and speeds. ESPN++. All viewing history and recommendations are unique to each profile. They are television sets equipped with built-in streaming apps or can connect to external streaming devices (e. How is OTT monetized? It is often confusing to figure out how OTT platforms make money because they offer so much different content at such competitive rates. Feb 15, 2022 · What is OTT TV, and how does it work? OTT (over-the-top) TV is a service that allows customers to stream videos and on-demand virtual events whenever and however they like. Currently, the platform is free, but with incredible monetization strategies in the line-up, it won’t be that way for long. On the other hand, users access this content through various devices like smartphones, smart TVs, or computers. With the rise of streaming services and on-demand content, OTT platforms have become an integral part of our digital lives. These platforms typically offer a wide range of content from different sources, including Jun 12, 2023 · Over-the-Top (OTT) platforms have revolutionized the way we consume entertainment. How OTT Platforms Work. Oct 20, 2022 · How do OTT Platforms Work? As OTT media is internet-based, viewers access the audio and video content directly from the platforms of content providers. It is a social media video platform initially designed to allow users to share videos they caught on camera. In this article, we will delve into the world of OTT platforms, exploring what they are, how they work, and their impact on the media industry. These platforms give advertisers access to a large variety of over-the-top (OTT) inventory, facilitating the expansion of their audience Sep 8, 2023 · So in this space, we’ve learnt – What OTT platforms are, how they work, their benefits and their future. Sep 17, 2021 · What Is OTT TV (and How Does It Work)? OTT TV stands for over-the-top television; it’s a term for when people watch video content natively on their TVs via the internet by downloading OTT apps to smart devices, like a Smart TV or game console. Jan 9, 2024 · How Does OTT Streaming Work? Over-the-top (OTT) streaming means delivering media content online, bypassing traditional cable or satellite television services. We recommend looking at our comparison of the 10 Best OTT video hosting providers for more information on this specific piece of OTT technology to find the platform that works best for you. Jul 24, 2023 · How Does OTT Streaming Work? Publishers Upload Content: Your business uploads content to an OTT platform for storage and hosting. Let’s make your content streaming service digitally sound and optimized. Flexibility in Ad Formats . Mar 13, 2024 · OTT broadcasting services work with online video platforms (OVP) in the background for OTT DRM delivery. Ads are displayed via OTT platforms: This is where, depending on the platform, OTT devices are communicated with using VAST or VPAID tags (more about that below). OTT platforms play the role of providing content that you can access after buying a subscription. Adopt an agile development methodology that emphasizes flexibility and adaptability. Video signals are carried from the origin to viewers over the internet. But before learning how does OTT platform work, let’s know what exactly OTT platforms Jul 18, 2024 · How does OTT advertising work? OTT ads are shown through OTT streaming video, as opposed to linear TV. Image source: The Broadcast Bridge. This was probably true very earlier on, but no more. Jul 10, 2024 · Yes, live sports can be watched on OTT platforms. From a high-level perspective, here is how OTT technology works: Content is uploaded by an operator to an OTT Platform The most common examples include Apple TV, Fire TV, and more. This approach is similar to how other online and mobile ads have worked for years, only now it can be applied to a television environment. A clunky, confusing user interface is a surefire way to turn people off your OTT platform and send them running straight into the arms of your competition. As technology evolves and new ones arise, the word "OTT" has come to refer to streaming media services that send videos and other digital content to any device that can connect to the Internet, including televisions, bypassing cable services, broadcast, and satellite television platforms. The platform’s infrastructure should include things such as secure video hosting, easy library management, a reliable HTML5 video player, white-label OTT apps, and of course, the monetization capabilities of Sep 16, 2021 · How does OTT technology work. On the other hand, CTV is when the video streaming is being done via a big screen (primarily a smart TV), using an internet connection. Case in point: Mondelēz used OTT advertising to promote its products to Indonesian women aged 25 to 45 during Ramadan, resulting in a 15 times higher click-through rate (CTR). OTT bypasses cable, broadcast, and satellite television platforms—the media through which companies have traditionally acted as controllers or distributors of such content. Jul 11, 2024 · With VOD on OTT platforms, the only requirement to access videos is an internet-compatible device that works with that service’s website or app. The meaning of OTT technology explains itself by ensuring easy access to entertainment unlike traditional media, they provide users with varied subscription models. The process involves several key steps: Create or acquire diverse media content. Mar 13, 2024 · How does OTT TV work? OTT TV works through an Internet connection. How do OTT platforms work? An OTT platform is a video streaming platform that offers content over the internet, without the need for a traditional cable or satellite TV subscription. The device bridges your TV and various online platforms like Netflix, YouTube, or Hulu. (Fardouly et al. Select your OTT platform or provider. These OTT platforms are the same as any other apps or services available on the internet, all you need is a device that supports OTT and an internet connection and BOOM!! You now have access to a wide . Jun 25, 2024 · An over-the-top (OTT) platform allows users to stream video or audio content on their laptops, TVs and other media devices. Netflix and the many benefits it offers are mostly to blame for OTT's rapid rise over the past few years. If you think want to know about this too. With no need for conventional broadcast, cable, or satellite pay-TV providers, this handy little term describes the new approach of streaming movie and television programming anytime we want across numerous platforms through OTT Subscriptions starting from ₹ 719/month. When a user selects content to watch on an OTT platform, the platform retrieves the content from the server and sends it to the user’s device as a continuous data stream. However, OTT platforms give users a wide range of choices. With OTT, content providers prepare their movies, TV shows, live events, and other media, storing them on servers optimized for streaming. May 30, 2024 · To effectively integrate the OTT platform into a broader marketing strategy, it’s important to understand how different platforms and channels can work together synergistically. On Vimeo OTT you can: Add new videos and metadata in seconds; Customize your website, apps, and checkout page Aug 19, 2024 · 3. Jan 3, 2023 · Lastly, CTV platforms don’t offer as much content or features as OTT platforms.
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